FILM-MAKERS have unwittingly stumbled across a psychological trick that grabs our attention better (see “Solved: The mathematics of the Hollywood blockbuster”). Given the gargantuan cost of blockbusters like Avatar, it wouldn’t be surprising if Hollywood’s next step is to use brain scanners to . It’s impossible to translate brain activity into “Oscar buzz”, though, so the potential of “” is unproven. But with so many humdrum films being made, we welcome any technology that will boost the audience-engagement factor.
To continue reading, today with our introductory offers
Advertisement
More from New ÒÁÈ˾þÃ
Explore the latest news, articles and features
Popular articles
Trending New ÒÁÈ˾þà articles
1
PCOS postpones perimenopause and allows pregnancies at older ages
2
Man destined for Alzheimer's may have been saved by accidental therapy
3
Red-light therapy does have health benefits but not the ones you think
4
A lost ancient script reveals how writing as we know it really began
5
Coffee's mood-boosting effects aren't just down to caffeine
6
Woman in cancer remission without treatment in highly unusual case
7
The greatest David Attenborough documentaries you really need to watch
8
Pressure from individual particles measured for the first time
9
Dating over 50 is probably on the rise – but we know little about it
10
Is consciousness more fundamental to reality than quantum physics?
